Who doesn't like a story well told? Newspapers, especially the serious ones like WSJ, FT or NYT, seem to play with words all the time, but occasionally they come up with a zinger. A memorable one for me was FT's "Shock Gen" title to describe the rogue trading scandal at Societe Generale. A serious event told with a cheekiness makes for juicier reading.
In the last week, no one could resist the opportunity presented by the Euro zone's politics. "Holland, Not Hollande, Is Europe's Latest Worry" chirped one newspaper. And in the world of sport, Metta World Peace provided an occasion for some creative writing.
What is your favorite clever headline or slogan?
In the last week, no one could resist the opportunity presented by the Euro zone's politics. "Holland, Not Hollande, Is Europe's Latest Worry" chirped one newspaper. And in the world of sport, Metta World Peace provided an occasion for some creative writing.
What is your favorite clever headline or slogan?
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